MCP Braze

What is mcp-braze

mcp-braze is an integration tool developed by TMEFRT that leverages the Machine Code Protocol (MCP) to facilitate seamless communication with Braze's REST API. This tool is designed to streamline the management of various Braze functionalities such as catalogs, emails, and segments. By utilizing mcp-braze, users can interact with Braze's powerful features through a simplified interface, making it easier to manage marketing campaigns and customer interactions.

How to Use mcp-braze

To start using mcp-braze, you first need to install the package using a Python package manager. Once installed, you'll need to configure your Braze API credentials, including your API token and the base URL of the Braze instance you're using. This setup ensures that all your API interactions are authenticated and secure.

Installation

To install mcp-braze, run the following command in your terminal:

pip install mcp-braze

Configuration

Configure your API credentials in your code:

{
    "api_token": "your-braze-api-token",
    "base_url": "https://rest.iad-01.braze.com"  # Optional, defaults to US-01 instance
}

Usage Examples

• Managing Catalogs: Create and manage product catalogs with ease by defining catalog names and adding items with attributes like price and category.

• Managing Emails: Update email subscription statuses, query hard bounces, and manage subscription groups effectively.

• Managing Segments: List and retrieve detailed information about user segments, complete with pagination and analytics tracking.

By following these steps, you can efficiently manage your marketing resources through Braze without delving into complex API documentation.

Key Features of mcp-braze

mcp-braze offers a range of features to enhance your interaction with Braze's API:

• Authentication Management: Simplifies the setup process by allowing you to configure your API token and base URL once and automatically handles authentication for all API operations, ensuring secure and authenticated access.

• Catalog Management: Enables you to create and list catalogs and catalog items, complete with support for detailed item attributes and metadata. This feature helps maintain organized and detailed product information.

• Email Management: Provides tools to query hard bounced and unsubscribed emails, update email subscription statuses, and manage spam and blocklist entries. Support for subscription groups means you can efficiently manage customer communication preferences.

• Segment Management: Offers capabilities to list all user segments with pagination, retrieve detailed segment information, and track analytics, allowing for precise targeting and performance analysis of marketing efforts.

With these capabilities, mcp-braze empowers users to efficiently manage their marketing activities, streamline operations, and improve customer engagement through a user-friendly interface.