Osp_marketing_tools

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What is osp_marketing_tools

osp_marketing_tools is a comprehensive suite of tools designed for technical marketing content creation, optimization, and product positioning. Developed by Open Strategy Partners, this server implements proven methodologies to enhance the way marketing professionals generate and manage content. The tools are built on the Model Context Protocol (MCP), allowing seamless integration with AI systems and enabling effective marketing strategies across various digital platforms.

How to Use osp_marketing_tools

Using osp_marketing_tools involves interacting with AI clients that support the Model Context Protocol. Some of the popular clients include Claude Desktop App, Cursor IDE, and LibreChat. These clients allow users to input texts or technical documentation, which the tools can then analyze and optimize for marketing effectiveness.

To start using osp_marketing_tools, you need an MCP-enabled AI client. Once set up, you can prompt the system to perform various tasks such as generating value maps, creating metadata, editing content, and more. Simply input your raw content or specify the task you need help with, and the server will provide structured, optimized outputs tailored to your marketing needs.

Key Features of osp_marketing_tools

1. OSP Product Value Map Generator

Create detailed product value maps to communicate product worth and positioning.
Includes tagline creation, persona development, and feature categorization.

2. OSP Meta Information Generator

Generate optimized metadata for web content, enhancing visibility and searchability.
Focuses on crafting SEO-friendly titles, descriptions, and URL slugs.

3. OSP Content Editing Codes

Apply semantic editing codes for thorough content review and improvement.
Enhances scope, narrative structure, style, and technical accuracy.

4. OSP Technical Writing Guide

Offers a systematic approach to producing high-quality technical content.
Covers narrative structure, style guidelines, and internationalization practices.

5. OSP On-Page SEO Guide

Comprehensive system for optimizing web content for search engines.
Includes meta content optimization, search intent alignment, and technical SEO.

Each feature is designed to improve the effectiveness of your marketing materials, making them more engaging and aligned with your target audience's needs. By leveraging these tools, marketing teams can streamline their processes, ensuring that content is not only well-crafted but also strategically positioned to achieve business goals.

A comprehensive suite of tools for technical marketing content creation, optimization, and product positioning based on Open Strategy Partners' proven methodologies. This software is based on the Model Context Protocol (MCP) and is can be used by any LLM client that supports the MCP. As of early February 2025, the LLM clients that support MCP include:

Claude desktop app is the easiest to use for the less technical among us (and it is made by the inventors of the MCP).
Cursor IDE is very popular with our developer friends.
LibreChat is an excellent open source AI/LLM interface app. Read our vision paper on how Agentic AI will benefit marketing.

Features

1. OSP Product Value Map Generator

Generate structured OSP product value maps that effectively communicate your product's worth and positioning:

Tagline creation and refinement
Position statements across market, technical, UX, and business dimensions
Persona development with roles, challenges, and needs
Value case documentation
Feature categorization and organization
Hierarchical structure for features, areas, and categories
Validation system for completeness and consistency

2. OSP Meta Information Generator

Create optimized metadata for web content:

Article titles (H1) with proper keyword placement
Meta titles optimized for search (50-60 characters)
Meta descriptions with clear value propositions (155-160 characters)
SEO-friendly URL slugs
Search intent analysis
Mobile display optimization
Click-through rate enhancement suggestions

3. OSP Content Editing Codes

Apply OSP's semantic editing codes for comprehensive content review:

Scope and narrative structure analysis
Flow and readability enhancement
Style and phrasing optimization
Word choice and grammar verification
Technical accuracy validation
Inclusive language guidance
Constructive feedback generation with before/after examples

4. OSP Technical Writing Guide

Systematic approach to creating high-quality technical content:

Narrative structure development
Flow optimization
Style guidelines
Technical accuracy verification
Content type-specific guidance (tutorials, reference docs, API documentation)
Accessibility considerations
Internationalization best practices
Quality assurance checklists

5. OSP On-Page SEO Guide

Comprehensive system for optimizing web content for search engines and user experience:

Meta content optimization (titles, descriptions with character limits and keyword placement)
Content depth enhancement (subtopics, data integration, multi-format optimization)
Search intent alignment (5 types: informational, navigational, transactional, commercial, local)
Technical SEO implementation (keyword research, integration protocols, internal linking rules)
Structured data deployment (FAQ, How-To, Product schemas)
Content promotion strategies (social media, advertising approaches)
Quality validation protocol (constructive feedback, diff-based revision system)
Performance measurement methods (CTR, bounce rate, time on page metrics)

Usage Examples

In all of these examples, it is assumed that you will provide the texts that you wish to improve, or the technical documentation that describes the product you are marketing.

Value Map Generation

Prompt: "Generate an OSP value map for [Product Name] focusing on [target audience] with the following key features: [list features]"
Example:
"Generate an OSP value map for CloudDeploy, focusing on DevOps engineers with these key features:
- Automated deployment pipeline
- Infrastructure as code support
- Real-time monitoring
- Multi-cloud compatibility
- [the rest of your features or text]"

Meta Information Creation

Prompt: "Use the OSP meta tool to generate metadata for an article about [topic]. Primary keyword: [keyword], audience: [target audience], content type: [type]"
Example:
"Use the OSP meta tool to generate metadata for an article about containerization best practices. Primary keyword: 'Docker containers', audience: system administrators, content type: technical guide"

Content Editing

Prompt: "Review this technical content using OSP editing codes: [paste content]"
Example:
"Review this technical content using OSP editing codes:
Kubernetes helps you manage containers. It's really good at what it does. You can use it to deploy your apps and make them run better."

Technical Writing

Prompt: "Apply the OSP writing guide to create a [document type] about [topic] for [audience]"
Example:
"Apply the OSP writing guide to create a tutorial about setting up a CI/CD pipeline for junior developers"

Installation

Prerequisites

Windows

Install Claude Desktop (or another MCP-enabled AI tool)

Download Claude for Desktop
Follow the current installation instructions: Installing Claude Desktop

Install Python 3.10 or higher:

Download the latest Python installer from python.org
Run the installer, checking "Add Python to PATH"
Open Command Prompt and verify installation with python --version

Install uv:

Open Command Prompt as Administrator
Run pip install --user uv
Verify installation with uv --version

macOS

Install Claude Desktop (or another MCP-enabled AI tool)

Download Claude for Desktop
Follow the current installation instructions: Installing Claude Desktop

Install Python 3.10 or higher:

Using Homebrew: brew install python
Verify installation with python3 --version

Install uv:

Using Homebrew: brew install uv
Alternatively: pip3 install --user uv
Verify installation with uv --version

Configuration

Add the following to your claude_desktop_config.json:

 "mcpServers": {
 "osp_marketing_tools": {
 "command": "uvx",
 "args": [
 "--from",
 "git+
 "osp_marketing_tools"

Attribution

This software package implements the content creation and optimization methodologies developed by Open Strategy Partners. It is based on their LLM-enabled marketing tools and professional content creation frameworks. For more information and original resources, visit:

The OSP Writing and Editing Guide
Editing Codes Quickstart Guide
OSP Free Resources

License

This software is licensed under the Attribution-ShareAlike 4.0 International license from Creative Commons Corporation ("Creative Commons"). This means you are free to:

Share: Copy and redistribute the material in any medium or format
Adapt: Remix, transform, and build upon the material for any purpose, even commercially Under the following terms:
Attribution: You must give appropriate credit to Open Strategy Partners, provide a link to the license, and indicate if changes were made
ShareAlike: If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original For the full license text, visit: Creative Commons Attribution-ShareAlike 4.0 International License

Contributing

We welcome contributions to improve these tools. Please submit issues and pull requests through our repository.

Support

For questions and support:

Check our documentation
Submit an issue in our repository
Contact Open Strategy Partners for professional consulting

How to Use

To use the osp_marketing_tools, follow these steps:

Visit https://github.com/open-strategy-partners/osp_marketing_toolshttps://github.com/open-s...
Follow the setup instructions to create an account (if required)
Connect the MCP server to your Claude Desktop application
Start using osp_marketing_tools capabilities within your Claude conversations

Additional Information

Created

January 16, 2025

Company

open-strategy-partners

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